This command sets the gamemode of the player/thing your crosshair is over to creative mode.
Find below information relating to the GiveCreativeModeToTarget command in Ark.
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This is the only way to use the GiveCreativeModeToTarget admin command. After running the above command, the player that is under your crosshair (target) will have their creative mode toggled (turned on if they aren't already in creative mode, or turned off if they are already in creative mode).